How DRUM Transforms Streetwear Retail Operations with iDCP ERP & POS

Image source: DRUM Fashion

DRUM is a Malaysian fashion brand, incorporated in 2011, specializing in stylish streetwear and accessories for men and women. With its slogan, “DRUM, Play The Beats, The Fashion Beats,” the brand embodies the energetic spirit of urban youth, offering vibrant designs that keep pace with the latest trends. Over the years, DRUM has expanded its offerings to include a wide variety of clothing and accessories, producing its own branded merchandise while maintaining an emphasis on style, quality, and accessibility.

Today, DRUM operates 18 retail outlets across Malaysia, further solidifying its presence in the fashion retail industry and making its trend-driven collections more accessible to customers nationwide. Through consistent innovation and a deep understanding of its audience, DRUM continues to grow as a brand that captures the rhythm of modern streetwear culture.

The Challenge

As DRUM expanded its retail operations and online presence, the team began facing growing operational challenges. Their previous server-based ERP system caused delays in reporting, with sales and inventory updates taking up to a day, slowing down decision-making. The system’s rigid interface and limited promotion options also constrained the marketing team, making it difficult to execute dynamic campaigns. On top of that, staff had to spend significant time manually pulling reports, which was both inefficient and prone to errors.

To make matters more complicated, vendor support was often slow, adding pressure during weekends when retail activity peaked. The operations team knew they needed a system with real-time data and flexible tools, while the business owner emphasized the importance of fast, reliable support to keep daily operations running smoothly.

The Solution: Transforming DRUM’s Retail Operations

Once DRUM moved to the iDCP Cloud Retail ERP and POS System, the brand immediately began experiencing a shift in how their business operated day to day. The team finally had a system that could keep up with their fast-moving product cycles and monthly new arrivals.

One of the first improvements came from real-time inventory visibility. With iDCP’s cloud platform, every outlet stayed perfectly aligned, from stock transfers to replenishments, allowing DRUM to roll out their latest designs without delays or guesswork. What used to require manual checks and waiting for server updates was now available instantly, empowering the operations team to plan confidently and avoid stockouts during high-demand periods.

Promotions, once restricted by a rigid old system, also took on a new life.

With iDCP’s flexible promotion management, DRUM could now set up mix-and-match deals, seasonal campaigns, and member-specific offers with ease. This opened the door for more creative marketing ideas and allowed the brand to run campaigns that truly matched the energy of their audience.

Reporting, which previously required staff to manually pull data, became one of the team’s favourite upgrades.

With self-service BI tools and automated reports, department heads could immediately compare sales trends, check inventory performance, or analyze product movement, all without waiting on anyone else. This speed not only saved hours of manual work but also helped DRUM make faster and more accurate decisions, especially when evaluating their growing list of monthly new designs.

Yet the improvement that stood out most to DRUM wasn’t just technological- it was the service experience. The team repeatedly highlighted how iDCP’s responsive support relieved the stress of weekend operations. Issues that previously dragged on without clear updates were now resolved quickly, giving the retail team confidence that their operations would run smoothly every single day.

Together, these enhancements created a retail environment where DRUM could move with agility, operate with clarity, and continue expanding with a system built to grow alongside them.

CLIENT

DRUM Fashion Sdn. Bhd.

INDUSTRY

Streetwear Fashion Retail

SOLUTION IMPLEMENTED

iDCP Cloud ERP and POS Software Solution

INTERVIEW INSIGHTS

Based on an in-depth interview with the DRUM founder and key operations team.

With iDCP Systems, DRUM saw improvements instantly.

"From Rigid to Dynamic: Promotions That Fit the Brand"

Before iDCP, DRUM struggled with limited and inflexible promotion controls, making it difficult to execute creative retail strategies that matched their fast-paced fashion cycle.

iDCP changed this completely. DRUM now enjoys a fully flexible promotion engine that supports mix-and-match deals, seasonal campaigns, member-specific rewards, payment method promotions, and more. Whether it’s a flash sale or a multi-outlet promo, everything goes live instantly across all stores.

The result? DRUM can now run creative, high-impact promotions effortlessly, helping them drive traffic, move stock faster, and stay competitive in a trend-driven market.

"A Platform Ready for Growth"

iDCP’s cloud architecture ensures DRUM is fully equipped for future expansion. As the brand continues to grow, open new outlets, and roll out more collections monthly, the system scales effortlessly with them.



The impact? A retail foundation built to support DRUM’s long-term digital growth, enabling new technologies, omnichannel plans, and continued expansion nationwide.

Frequently Asked Questions (FAQs) for the DRUM x iDCP Case Study